Content Marketing vs Traditional Marketing

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October 19, 2016
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“Traditional marketing is telling the world you’re a rock star, content marketing is showing the world that you are one.” – Robert Rose

Nalaman ko ang dalawang strategies kung saan client feel “I need they help” or “They need my help”.

Ito ang tinatawag na “Content Marketing vs Traditional Marketing”

Kung mapapansin mo, itong dalawang strategies na ito madalas nang ginagamit to attract more customer. Pero para malaman mo nang mabuti ang pagkakaiba ng dalawang strategies na ito ikukumpara ko ito base kung papaano ito nagwowork.

4 things you need to know about Content Marketing vs Traditional Marketing.

1. Interruption vs non-interruption

Ang isang uri ng marketing at advertising na ginagawa natin ngayon ay isang interruption marketing. Ito ang uri ng marketing adversiting kung saan may magpa-pop-up na adversiting campaign na magbebenta ng mga product and services sayo when you are doing something else. For example, is a tv paid advertisement. Na wala kang makukuhang value kung papaano makakatulong ito sayo.

Content marketing ay isang opposite thing na ginagawa ng mga professional online networker. Ito ay non-interruption marketing kung saan dumadagdag sila ng mga value to the experience and makakatulong sa mga taong nakikinig sa campaign.

2. Selling vs helping

Traditional marketing ay merong isang purpose, ito ay ang makabenta ng product or services. Kung mapapansin mo, ang traditional marketing talk directly about product and services that are available to buy.

Content marketing help rather than sells.

Ang tao ay alam kung kaylan at saan sila binebentahan at ayaw nila ng ganun. Ang gusto nila, ay ang information kung saan makakatulong ito sa kanila.

3. Event-based vs a consistent message

Halos lahat ng busineses marketing ay ‘event/campaign based’, kung saan nilalabas ang mga new product and services. Ito ay magiging okay sayo kung gusto mong magbenta ng mga produkto. Pero ang content marketing ay exact opposite ng ganitong marketing strategies.

Content marketing ay bumubuo ng trusted bond sa kanilang audience in a very long time period, consistency is a key.

4. Expense vs an asset

Traditional marketing is a costs money. Kapag nawala na ang time na hindi kana makakapag bayad, the campaign comes to an end. At lahat ng pinaghirapan mo ay mawawala.

Pero ang content marketing ay isang campaign na kung saan nagbigay ka ng valuable para sa mga audience na nakikinig sayo, hindi ito mawawala. Content marketing is an asset sa iyong business na kaylan man ay hindi mag i-end o mawawala.

Are you ready to change the way you communicate?

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NEIL YANTO
Neil Yanto is a Video Creator and Online Entrepreneur. He helps Filipino Marketers and Online Entrepreneurs how to grow their marketing business from scratch across multiple marketing channels. READ MORE

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Hello! I'm Neil Yanto, I'm a Registered Master Electrician. I’ve been working for almost 4 years in Engineering Industry before I went to Online Marketing. I started making blogs because I want to help my fellow citizens as well as share my ideas and knowledge about Online Network Marketing Business. I believe online business is a business of the future. Read More

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