Table of Contents
ADA or Apex Digital Academy is now everywhere on TikTok and Facebook.
It’s quite difficult to find information about this program because most of its details are hidden. You actually have to purchase their online course before you can fully understand what they’re really offering.
This lack of transparency raises questions, so in this review, I will share everything I found out about ADA, based on my own observations and experiences.
What is APEX Digital Academy (ADA)?
Based on videos circulating on TikTok and Facebook, Apex Digital Academy is an online training program that offers digital skills training and opportunities to earn through social media and affiliate marketing.
In short, it’s presented as an online course that will supposedly teach you “legit ways to earn money online.”
According to their official Facebook page, they position themselves as a “One Stop Online Business Solution.”
What Does ADA Offer?
ADA has a two-tiered program:
- Entry-level online training course
- Regular price: ₱1,990
- Promo price: ₱990
- Includes four videos collectively called “The Digital Success Ladder”
- Advanced Mastery Program
- Regular price: ₱99,999
- Promo price: ₱69,999
Let’s start with the entry course first.
Inside the ₱990 Entry-Level Course – “The Digital Success Ladder”
When you buy the entry-level course, you get four videos. But here’s the big question:
Do you actually learn something useful?
Video 1 (16 minutes)
This video shows success stories of students who enrolled in the advanced course.
Examples: Some were allegedly interviewed by radio programs, and others claimed to have earned six figures after joining the advanced course.
Observation:
For me, this video doesn’t really teach practical skills you can use right away. It felt more like hype-building for the next videos and the advanced program.
Video 2 (1 hour 30 minutes)
This video talks about struggles like:
- The 10 financial deadly pitfalls (e.g., overspending, remittance culture, single-source income, etc.)
- The 4 quadrants of income
- The law of leverage
- Why many Filipinos remain poor
- The rat race cycle
- Financial mindset of the poor vs. the rich
- Traditional vs. online business
Observation:
It’s ironic because the video also mentions “Investing in the Wrong Business or Scam Schemes” and asks “Have you been a victim of networking?” – yet ADA’s advanced course is actually tied to a networking-style affiliate system (more on that later).
Video 3 (2 hours 19 minutes)
This video introduces:
- Freelancing
- E-commerce
- Affiliate marketing
- Social media monetization
- Digital product selling
Observation:
This was very basic. You can find the same information for free on YouTube. In fact, many YouTubers teach these topics in detail and for free.
For the ₱990 you spend on ADA’s entry course, you could enroll in a more structured, advanced, and clearer course on platforms like Udemy – often for the same price or cheaper.
Video 4 (1 hour 45 minutes)
This video focuses on:
- “The 4 Secrets to Fast Success in Online Business”
- Reasons why you should choose ADA over freelancing, e-commerce, other affiliate programs, and digital product selling
Observation:
This part was a bit contradictory. In Video 3, they introduced those business models. But in Video 4, they dismiss them as inferior and say ADA is the better option.
It would have been clearer if they had just presented ADA directly instead of spending time introducing other models only to discredit them later.
Analysis of the Entry Course
For me, the real purpose of the four videos is to upsell the advanced course.
You pay ₱990 not to learn real skills but to be funneled into their sales process.
This is what I would describe as a “bait-and-switch” pattern (my opinion based on what I saw):
- The ₱990 course was marketed as an online course, but the videos turned out to be mostly introductory, mindset-setting content designed to pitch the ₱69,999 advanced course.
- If you don’t upgrade, you won’t get much value.
- Real tools and earning potential are locked behind the advanced program.
Other red flags in the entry course:
- Minimal practical value: The four videos do not teach actionable skills you can use immediately.
- Emotional triggers: They use strong emotional and aspirational marketing to push you to “upgrade.”
The Advanced Mastery Program (₱69,999 – ₱99,999)
If you decide to upgrade, you’ll get access to the Advanced Mastery Program, which includes:
- Apex Digital Academy Pathways to Character Excellence
- Mentoring session with a multi-millionaire influencer
- AI Evolution Summit 2025
- The 7-Figure TikTok Affiliate
- The Art of Strategic Persuasion
- Sell Smart Not Hard
- Digital Business Account – web portal where you view commissions
- Official ADA affiliate access – you can now earn money by promoting ADA
- Digital Dominance – online advertising course
- Income Protection
- Video Mastery Program
- Personal e-wallet
- Digital products
Price:
- Regular price: ₱99,999
- Promo price: ₱69,999
Connection to Ascendra International
Once you join the Advanced Mastery Program, your affiliate dashboard, e-wallet, and “income protection” features are tied to Ascendra International, which is in partnership with ADA.
This partnership was confirmed in a post dated July 1.
Why This is a Red Flag for Me
While ADA advertises itself as a digital skills training program, in the end, it heavily relies on a recruitment system connected to a networking-style structure to generate income.
Here are the major red flags I observed:
- Bait-and-switch funnel:
- You pay ₱990 for the entry course, but its real purpose is to pitch the ₱69,999 advanced program.
- Urgency and scarcity tactics:
- Almost every affiliate will tell you “there are only two slots left,” even if that’s not true, to pressure you to pay quickly.
- Lack of transparency:
- It’s hard to find detailed information about ADA’s structure without buying their courses.
- You don’t really know what you’re buying until you’re already inside.
- Recruitment focus:
- In the end, it feels like a networking system. You expect to build skills, but the income model pushes you to recruit others into the program.
My Final Review of ADA
Based on my experience, I do not recommend APEX Digital Academy.
It is a high-risk program with questionable marketing practices, and the training value is not proportionate to the cost.
There are many other online courses available (like Udemy or Skillshare) that are:
Legitimate Alternatives
1. Udemy
- Offers comprehensive courses on affiliate marketing, social media ads, and freelancing for as low as ₱500–₱3,000.
- Example: “The Complete Digital Marketing Course – 12 Courses in 1”
2. Skillshare
- Subscription model (~₱800/month) gives access to thousands of courses on digital skills.
3. Coursera
- Offers certified courses from universities and big companies.
- Many courses can be audited for free.
4. YouTube Channels
- Creators like Sarah Chrisp and Pat Flynn share free in-depth tutorials on affiliate marketing, Drop shipping and content creation.
What Should You Do Instead?
Avoid ADA if you are not fully aware of the risk and if you’re not prepared to spend a large amount just to get started.
Look for a program that is:
- Transparent about what you’re buying
- Focused on teaching real skills
- Does not rely on recruitment as a primary source of income
Your Turn
What do you think after reading this review?
- Do you believe APEX Digital Academy is ethical and worth joining?
- Or do you think it’s a program that should be avoided?
Comment your thoughts below. Your feedback can help others decide whether or not to join ADA.
Conclusion
APEX Digital Academy is not recommended.
It may seem promising on the surface, but the structure is highly focused on upsells and recruitment rather than real skills training.
If your goal is to genuinely build your skills in freelancing, affiliate marketing, or digital business, you’re better off investing in programs that are affordable, transparent, and skills-based.A?
Do you see it as a legitimate program or a high-risk funnel? Share your thoughts in the comments – your insights can help others decide.
Thank you so much , this enlighten me .. I am almost ready to participate or enroll to ADA.