Digital marketing offers a wide range of career paths and roles, depending on your interest, skills, and experience. Below is a breakdown of key careers/roles in digital marketing, grouped by category:
🌐 1. Core Digital Marketing Roles
These roles focus on executing, analyzing, and optimizing marketing campaigns.
Role
What They Do
Digital Marketing Specialist
Manages campaigns across SEO, social media, email, PPC, etc.
Digital Marketing Manager
Oversees the marketing team and strategy, sets campaign goals.
Performance Marketing Manager
Focuses on ROI-driven ads like Facebook and Google Ads.
Content Marketing Specialist
Plans, writes, and manages content (blogs, videos, infographics).
SEO Specialist
Optimizes websites to rank high on Google search results.
SEM/PPC Specialist
Manages pay-per-click ad campaigns (Google Ads, Bing, etc.).
Social Media Manager
Manages company profiles on Facebook, Instagram, Twitter, etc.
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Hello! I'm Neil Yanto, I'm a Registered Master Electrician. I’ve been working for almost 6 years in Engineering Industry before I went to Online Marketing. I started making blogs because I want to help my fellow citizens as well as share my ideas and knowledge about Online Business. I believe online business is a business of the future. Read More